Problem:
Handset replacement = ARPU loss + Risk of Churn
Fact:
PhoneBook = Heart of Voice/SMS revenues + most used data application
Solution:
The Key Vision SIM-based phonebook backup & restore application. SIMbackup has been designed to help mobile network operators deploy revenue-generating services throughout the SIM lifecycle, and across 100% of the installed handset base (Yes 100%, not just SyncML compatible handsets).
SIMbackup is a powerful SIM-based Phonebook Backup & Restore application, where the SyncML client sits in the SIM card itself and not in the handset or an external mobile application.